Part of the properties owned by Air Sports Group (ASG) and officially sanctioned by the FAI (World Air Sports Federation), Swoop is an award-winning new sports and entertainment concept that brings the high-octane drama and action of competitive skydiving right into the heart of city centres.

The world’s top male and female athletes compete on equal terms in visually spectacular and sustainable events.

Swoop is perfectly positioned to deliver engaging storytelling that meets the radically changing and fast developing digital media content landscape.

The aim is to develop a fully integrated sports, media and entertainment business with multiple business operations across media, sponsorship, destinations, hospitality, licensing, athlete representation, merchandising and gaming. With the air sports sector being a commercially untapped and underdeveloped market this is a unique opportunity for this emerging brand.

“We are excited that someone of Simon’s international standing, global experience and extensive network across the world of sport and business is joining us to take Swoop to the next level. His empathy with our sport as a former parachutist brings further credibility to his association and his leadership of our brand.”

George Stribling Blythe, ASG CEO

“Swoop has the ability to engage fans and spectators across the world in a new fast-moving and dynamic format. The previous test events clearly established an insatiable appetite, enabling us to build and commercialise a truly global brand and bring to market a new and exciting sports and entertainment product.”

Simon Clegg CBE, Swoop Executive Chairman

Clegg, who has completed over 60 military and freefall jumps, joins to oversee the commercialisation of the property following its highly successful inaugural event series in 2018/19, which saw events staged across the US, Europe and the Middle East, with 100,000+ spectators and a digital audience of millions.